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Cheap High Street Hair Care Products a False Economy?

by Jennifer Summers

Great looking hair that is really healthy and clean makes you feel better about yourself and makes you look healthier and cleaner to other people. Keeping your hair looking this way is important, and using good quality hair products such as shampoo and conditioner is vital. But... when it's time to buy your hair care products, how do you know which are the best ones to use?

Comparing hair care products on cost alone, high street hair products may seem cheaper and a better buy, giving the impression of providing more value because of their low cost. Professional salon products on the other hand may seem expensive with a typical 300ml bottle priced around $20/GBP10, 5 times the price of the average high street hair products at an average cost of $4/GBP2.

When you weigh up cheap hair care products and professional salon hair care products and compare them on price alone, cheaper hair care products seem to be far and away the obvious choice, costing 1/5th the price of salon products, giving you what appears to be 5 times the amount of product for the same money.

When you look more closely at the comparison between the effectiveness and the quality of high street hair products and salon hair products, does the comparison end up in the favour of cheap hair care products, or do the cheaper high street products turn out to be a false economy?

To find out whether the premium brand salon hair products provide better value for money in both the short and long term when compared to cheap high street hair care products, we decided to test them to find out the real truth about hair products, and whether the high street products are as good a deal as they initially appear.

In our test we compared a 300ml bottle of an average high street shampoo, and an equivalent 300ml bottle of salon professional shampoo. The high street shampoo needed about 50ml per application to clean the hair to our required standard, whereas the salon shampoo needed only 10ml per application to clean the hair to the same required standard.

Using 50ml per application, the average high street hair shampoo provides approximately 6 applications per 300ml bottle. With just 10ml used per application, the professional salon hair shampoo gives you around 30 applications per 300ml bottle. Doing a little math, the cost per applications are $0.64c/GBP0.32p for the cheap high street shampoo, and $0.66c/GBP0.33p for the salon professional shampoo.

Summary: at first glance, cheaper high street hair products appear to be a better buy and provide value for money, but on closer scrutiny there is but a hair's breadth of difference in the price of salon hair products, and cheap hair products. When you add the better quality and effectiveness of salon products into the equation, the salon products turn out to be much better value for money. Q? Why would you use anything other than the highest quality hair care products on your hair?

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